case STUDY
Shaping Social Impact Through Design: Inside the Chegg.org Projects
Building unified experiences and delivering end-to-end design across Chegg.org’s platforms and campaigns from the Global Student Prize to Student Mental Health Week and strategic reports.
Chegg.org Website Redesign
Context
Chegg.org is the social impact arm of Chegg, supporting global campaigns like the Global Student Prize and Student Mental Health Week. In 2025, after Chegg updated its brand guidelines, I redesigned the Chegg.org site to reflect the new system and give each initiative a scalable, campaign-ready presence.
Problem Statement
How might we:
• Align with Chegg’s new brand while preserving Chegg.org’s voice?
• Highlight multiple flagship campaigns without overwhelming users?
• Build a modular, scalable system within the constraints of Wix?
• Improve UX clarity, accessibility, and flexibility?
Solution
I created a modular, campaign-focused layout using repeatable components and anchored navigation inside Wix. The new design unified three major initiatives, aligned with Chegg’s brand refresh, and empowered the team to update pages independently. Every page was responsive, accessible, and built to scale with future campaigns.
Timeline
April 2025 — May 2025
Key Responsabilities
Website UX/UI Design
Main Disciplines
Visual Design
Web Design
UX/UI Design
Product Design
Tools
Google Suite
Wix
Illustrator
Photoshop
Impact Highlights
Team autonomy through constraints
Designed a flexible, no-code system in Wix that enabled the comms team to update content independently — reducing reliance on design support.
Validated by stakeholders
Internal teams praised the modular layout for making campaign updates easier and faster. The redesign was seen as more aligned with Chegg’s mission and brand, reinforcing clarity, scalability, and strategic fit.
Wireframes
One of the early constraints of the project was the requirement to build the entire website on Wix, which introduced limitations around layout flexibility and custom design interactions typically achievable with other tools. This meant rethinking how to deliver a visually rich, scalable site within the technical boundaries of the platform.
To overcome this, I worked closely with the Chegg.org communications team and the Project Manager to define a structure that aligned with the updated brand while remaining fully feasible in Wix. I designed a modular layout using repeatable blocks, anchored sections, and native components — ensuring a clean, mobile-optimized experience that the team could easily update without relying on developers.
Key Learnings
Constraints fuel clarity and impact
Adapting Chegg’s refreshed brand within Wix’s limitations taught me to prioritize visual hierarchy, accessibility, and cohesive user experience across all devices.
Modular systems unlock scalability and autonomy
Designing a flexible layout empowered the team to manage content independently while ensuring consistency across multiple global campaigns.
Global Student Prize (2023-2025)
Context
Launched in 2021 by Chegg.org in partnership with the Varkey Foundation, the Global Student Prize is a sister award to the Global Teacher Prize. It was created to spotlight exceptional students who are driving positive change in education, their communities, and society at large.
This case study highlights the last three editions of the prize (2023-2025), during which I was involved from start to finish — contributing to the design and rollout of the full campaign ecosystem each year, from application launches to winner announcements.
Problem Statement
How might we create a campaign identity that feels consistent year over year, while celebrating the uniqueness of each student and project, and staying aligned with Chegg.org’s evolving brand?
Solution
To meet the campaign’s evolving needs year after year, I developed a distinct creative concept for each edition, supported by a modular visual system that balanced brand consistency with creative flexibility. Each campaign built upon a shared foundation that included core elements such as color, typography, and layout structure, while introducing new visual accents to keep the experience fresh, relevant, and engaging.
Timeline
January 2023 — now
Key Responsabilities
Visual Identity Design
Brand Guidelines Development
Website UX/UI Design
Website UX/UI Design
Main Disciplines
Visual Design
Branding
UX/UI Design
Product Design
Tools
Adobe CC (Ai, Ps, Ae, Pr)
Impact Highlights
Localized design, global impact
For the 2024 Global Student Prize, I proposed a localization strategy to translate and adapt creative assets for diverse audiences. This led to a 175% increase in applications and expanded reach across 44% more countries, resulting in a record-breaking 11,000 applications — the highest to date.
Global student Prize 2025 (in progress)
Now in its fifth year, the Global Student Prize continues to serve as a powerful platform to celebrate students making a real impact on education, their peers, and society. This year’s campaign draws visual inspiration from bento design principles, adapting the creative direction to align with Chegg’s updated brand guidelines.
*In Progress*
As in previous editions, the prize will recognize a Top 50 shortlist and Top 10 finalists, with the final winner selected by the Global Student Prize Academy — a panel of prominent leaders from around the world.
Global student Prize 2024
For the 2024 edition, the campaign concept was inspired by the online and tech-driven world students navigate every day. We reimagined the iconic globe (a recurring symbol in every edition), with a sleek, modern aesthetic influenced by social media interfaces, notifications, and digital networks. The goal was to reflect a generation of changemakers who are deeply connected, socially engaged, and actively shaping their communities through a global, digital lens.
Winner: Ángela Elena Olazarán Laureano
Selected from nearly 11,000 applications across 176 countries, she co-created Ixtlilton, an award-winning AI medical assistant that helps diagnose 21 diseases through guided questions. Developed with local medics during COVID-19, it supports people in remote areas by helping them assess whether they need medical care.
Top 10 finalists
From education, health, and sustainability to equality and youth empowerment, they strive to build a brighter future for us all.
Top 50 finalists
Students are being assessed on their academic achievement, impact on their peers, how they make a difference in their community and beyond, how they overcome the odds to achieve, how they demonstrate creativity and innovation, and how they operate as global citizens.
Global student Prize 2023
In 2023, we began introducing a more modern look and feel inspired by the digital environments young students interact with daily. The visual identity incorporated elements such as pop-up windows, callout arrows, and layered interface-style graphics to evoke a sense of connection, action, and constant interaction, reflecting the dynamic, networked lives of student changemakers around the world.
Winner: Nhial Deng
He was selected from almost 4,000 nominations and applications from 122 countries around the world. Nhial accepted his award in New York during UN General Assembly week.
Top 10 finalists
This year's Top 10 finalists work tirelessly to create a positive impact in various areas such as education, poverty, climate change, youth empowerment, equality and justice, and health and wellbeing.
Top 50 finalists
They have made a huge impact in their communities in areas from the environment to equality and justice, from health and wellbeing to education and skills, and from youth empowerment to ending poverty.
Key Learnings
Design iteration must be data-informed
I translated performance data and user engagement insights into actionable design improvements, refining content hierarchy, layout, and asset strategy to enhance clarity and reach.
Evolving a campaign requires more than visual refreshes
Maintaining brand recognition was important, but true growth came from optimizing application flows, messaging clarity, and localized touchpoints based on learnings from previous editions.
Student Mental Health Week (2024 & 2025)
Context
Student Mental Health Week is a global initiative by Chegg.org focused on destigmatizing mental health and empowering students through storytelling, events, and resources. In 2024 (Loneliness), I was given full ownership of the campaign’s concept and visuals. In 2025 (In It Together), my role evolved to leading creative direction while designing the campaign website and one of its core reports.
Problem Statement
How might we:
Create an emotionally resonant campaign around mental health and sensitive subjects among students that’s visually engaging, inclusive, and scalable across platforms?
Ensure consistency and creative quality while shifting from hands-on execution to creative direction across distributed teams?
Solution
In 2024, I developed the full campaign concept and implemented a modular visual system across all touchpoints — from videos and digital assets to the campaign website — ensuring clarity, consistency, and emotional impact. By 2025, I shifted to a creative direction role, guiding freelancers, aligning cross-functional teams, and maintaining brand cohesion while delivering key assets like the website and a major report layout. This evolution allowed the campaign to scale effectively while preserving its mission-driven tone.
Timeline
January 2024 — March 2025
Key Responsabilities
Visual Identity Design
Campaign Concept Development
Website UX/UI Design
Main Disciplines
Product Design
Branding
UX/UI Design
Visual Design
Web Design
Content Strategy
Tools
Google Suite
Wix
Adobe CC (Ai, Ps, Ae, Pr)
Impact Highlights
When Loneliness becomes a collective message
The 2024 Student Mental Health Week campaign gained international momentum, with support from 19 non-profits and organizations and media coverage in 18 countries, up from 14 the year before. Nearly 200 articles were published globally with assets, helping the campaign reach over half a billion readers — a 33% year-over-year increase. The visual work was widely shared across platforms, driving strong social engagement: 16.5M+ users reached on Twitter/X, 27M+ timeline appearances (+34% YoY), and 16.6M TikTok impressions, up 33% YoY.
Digital home for global Togetherness
The Student Mental Health Week 2025 page on Chegg.org received 29,000 visits between February 24 and March 2.
Student Mental Health Week 2025
For Student Mental Health Week 2025, I led the website design and developed the creative concept for the video campaign, which focused on the power of community in student wellness. While the execution of the social media assets was outsourced to freelancers due to bandwidth, I oversaw the creative direction to ensure alignment with the campaign’s message and evolving visual identity. This shift allowed our core team to focus on other major deliverables for Chegg, including the Global Student Survey 2025 and the design system developed to support its launch.
Student Mental Health Week 2024
For Student Mental Health Week 2024, I developed the core creative concept, which framed loneliness through three key lenses from the portal CampaignToEndLoneliness.org: existential, social, and emotional.
I worked closely with the client and stakeholders to align on tone and messaging, created storyboards for campaign videos, and edited two out of three video assets, as well as supporting content across channels. The absence of brand guidelines offered both a challenge and an opportunity to shape a cohesive and engaging campaign from the ground up.
Besides the launch videos created by me, I adapted the campaign's brand without any formal guidelines from Chegg.org, and I developed all social media assets, the website, and blog post layouts.
Key Learnings
Designing with emotional sensitivity
Working on mental health campaigns reinforced that emotional and trauma-informed design is about clarity, tone, and intention. I learned to design for safety and inclusivity, creating interfaces that support the message without overwhelming the user.
Creative ownership means system alignment
Owning a project goes beyond execution. It’s about aligning strategy, timelines, and outputs across teams. I developed stronger systems thinking to ensure every asset (from web to video) delivered a consistent, unified experience.
Reports (finishing…)
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